Is Saturation In Network Marketing A Myth

Many people who join or get involved in network marketing companies usually have a big concern about the saturation point of such a business model. They are afraid that one day soon, everyone in the whole wide world will be involved in a network marketing organization and that there will no longer be a market from which they can attract people into their organization as their downlines.

So is it true that saturation in network marketing is a myth? Will there be a day where it will be impossible to attract any new downlines into your organization due to the overwhelming competition in the whole wide world? If that were the case, then with network marketing as a business model for the past fifty odd years, the market would be pretty saturated by now. However, it is far from being so.

Saturation in network marketing is a myth and should not be a cause for concern. Here are a few reasons as to why this is so.

• Firstly, due to the natural life cycle of a human being, the network marketing business will not be saturated. There will always be people who will reach the legal age where they can join a network marketing business opportunity. These people will age and get married and form a family as well and their kids will soon reach the legal age to join a network marketing business too. This simply means that at any point in time, there will always be people who will be out in the so called job market and these are the people who will be the next generation to join the network marketing business.

• People are always on the lookout for better opportunities. As network marketing business offers people a change in lifestyle and the ability to be able to live their dreams, as long as you are able to offer the right opportunity to the right people at the right time, there will be a market for you. Especially for those who are in their jobs and who are most unhappy and disgruntled with the situation they are in, these are the people who are looking for an opportunity which is able to offer them better hope and lifestyle and a way out of their unhappiness. Or you could have people who, for certain family reason, need to stay home and work from home. These would be your target market.

• With the rate or attrition in the network marketing industry, this also helps to avoid saturation. Through experience, there will always be people who will drop out of one network marketing company and join another as they are looking to join leaders who are able to help them succeed. By positioning yourself as a leader, mentor or trainer, this will allow you to attract a wider target market to you and may even attract those from other network marketing companies who are not doing well in their current business opportunity.

Network marketing saturation is therefore a myth. As long as the company is a legitimate company offering products and services that have appeal to customers, there is nothing to worry about.