Friday, February 6, 2009

How To Get The Best MLM Leads

Generally the traditional way of getting leads is not only difficult but fast becoming obsolete. It involves whipping out the piece of gadget which has become a must-have in this modern world, the mobile phone, and filling up your list with your warm market, that is, every single name in your phone book. When the names in your phone book are depleted, you are taught to pull out all the business cards that you have collected through the years. Following which, you will be taught how to approach perfect strangers in the cold market.

Getting leads through the traditional way is ineffective as these people are not considered as your target market. As long as you are not aiming for your target market, you are not going to get anywhere. Instead of spending time on the right people, you are spending precious time on people who are comfortable in what they are currently doing, have no dreams or desire to change their lifestyle or have a closed mind and no interest to listen to what you have to say. With the amount of time that you spend doing this, you would expect to see better results for your home business.

You will be more effective in getting your best MLM leads if you follow the new school of generating leads through the use of the internet. This method allows you to market to your target market. This will be people who are on the lookout for a new network marketing business opportunity or those who are looking out for a better opportunity or simply those who want to make money. By connecting with your target market, you save yourself not only time but also rejection. These are the best and most effective leads that you can find.

There are two main ways to target these MLM leads, that is, through free traffic and paid traffic. Driving free traffic is more a medium to long term process. For more immediate results, paid traffic is the way to go.

Traffic that you drive to your website without needing to pay any money for it is called free traffic. This is especially good for those with a very tight budget but willing to put in the extra effort to build their network marketing business. Although free traffic takes time before you see results, it is good because the huge effort that you put in at the beginning will continue to generate free website traffic for you even years down the road. A variety of ways to generate free website traffic includes the use of blogs, social bookmarking, social networking sites, forums, search engine optimization and other people’s blogs.

If you want to see fast results in generating traffic to your website, you will need to pay for it. You can control the amount of money that you wish to spend or the amount of traffic that you get. This is useful for the budget conscious or those who wish to hit a certain target. Pay per click campaigns like Google Adwords is a very popular way of getting the best MLM leads. Another option is through banner advertising.

Hybrid options, where you can have either a free or paid advertisement, includes the use of traffic exchanges and email marketing depending on the sites that you use.

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