Is It Possible To Automate Your Prospecting

Any seasoned network marketer will be able to tell you that the most important task in order to succeed in your network marketing business is prospecting. A lot of prospecting is required in order to build your network marketing business successfully. This means a lot of time and effort needs to be put into approaching potential prospects who may or may not be interested in your home based business opportunity. You will need to know your prospects to build the trust and pitch your offer. Depending on what the prospect is looking for, you will need to pitch your offer according to their needs. This can be in terms of product or business opportunity.

The setback about this method of prospecting is that it is time consuming. There are only so many hours you can spend on prospecting. Remember that with only 24 hours in a day, you will need to divide your time between prospecting, meeting and servicing your customers, and training your new downlines. Time is spent not only on commuting from one place to another, you are also limited to your geographical location. Plus you become indispensable as you have to do everything yourself. The moment you take a vacation, especially when your organisation is still small, your organisation will start to suffer because you are not around to take care of all the details.

To avoid this problem you can use an automated prospecting system. This will allow you to generate leads automatically. Once you set up your automated prospecting system, you can generate additional leads automatically without requiring you to be hands on. This can be done through the use of the internet via online marketing. There are certain basic tools for you to get started. Once that is set up, the system will run like clockwork.

You will need to generate traffic to your site which should list your business opportunity for your target market. Once visitors arrive at your site, you will need to capture their information. This is where you will need to follow up with your prospects via a good autoresponder.

Once you set up your autoresponder, you will be able to keep in touch with your prospects through various campaigns. The autoresponder acts like an automated email where you can drip information to your prospects, send out newsletters and broadcast messages. Here it is important for you to build rapport and create trust with your prospects. Once you do this well, your prospects will be more receptive to any business opportunity that you might have to share.

You can use banner advertisements to drive traffic to your site. Youtube is another tool you can use. Podcast is yet another tool that is still quite new in the market. Pay per click advertisements are quite effective in generating quick traffic to your site. You can control your budget as well as the amount of traffic.

Most important is to have an effective lead capturing page. You do not want to waste all the time and effort in driving traffic to your site just to lose them because it is not effective enough. When that is set up well, you will have an automated prospecting system that works 24 hours a day, 7 days a week, 365 days a year.

How To Find People Who Like MLM

As most of us are aware, the MLM industry is a very competitive industry. As a number of people have been in the network marketing industry before and were not able to make money for whatever reason, the MLM industry is associated with quite a bit of negativity. As such, MLM newbies usually find it tough to get their business off the ground especially if they follow the traditional way of prospecting.

Does this mean that new network marketers are not able to find new prospects and are thus doomed to fail from the very beginning?

No, this definitely does not hold true. Many network marketing companies are international and have no boundaries. The world is your oyster. With such companies, you can be in one continent and have a downline in another continent and you would still be paid.

This is the beauty of network marketing. It is an international business and its reach is global. With that being said, are there still people who like MLM and where can you find them?

Essentially these would be people who are open to MLM opportunities. They would be your target market and comprise individuals who:
Ø Have been in other network marketing organizations before and the companies they were with could have closed the doors due to a variety of reasons
Ø Are currently in another network marketing organization and are just on the lookout for a better company or better compensation plan or better uplines who can show the way and lead them to success
Ø Have heard that network marketing pays well and are keen to join a great company so that they too can make the money
Ø Did not succeed in network marketing before for whatever reason and do not mind if another opportunity lands on their doorstep

With the traditional method of prospecting, the odds of you meeting someone who falls in your target market is like finding a needle in a haystack. However with the current internet age, it is possible to target these people using online marketing techniques.

In fact, once you brand yourself on the internet as an expert and authority in your field, you will find that people will be eager to listen to what you have to say. It is as if the bees (your target market) are being attracted to the honey (you, the expert). When you provide value and share your knowledge and whatever you have unreservedly, your target market will be your loyal followers and may soon end up as your customers.

By offering and providing value, you may, for instance, do a review of various network marketing companies and/or benefits. However, it is of great importance to remember that you should NEVER try to bring people into your company by putting down another company. This strategy does not work. It will backfire one day and when it does, you will lose everything that you have so tirelessly worked for.

Continuously build the relationship with your target market. The better the rapport between you and your target market, the more likely that they will begin to consider whatever opportunity you present them with, be it now or in the future.